education
Bachelor of science | Integrated public relations & Advertising
The University of South Florida
Graduated May 2024
Certification | Sports marketing
Northwestern University (Online)
Received October 2024
work experience
administrative staff
PGA TOUR Entertainment
September 2024- January 2025 (Contract)
Acted as the primary point of contact for all talent, vendors, and visitors, delivering a seamless experience through effective communication and problem-solving. I also coordinated distribution of materials and managed logistics for A/V media files, ensuring efficient and timely operations across departments. In this role, I also supported facility management by curating and organizing internal communications materials, contributing to a professional environment for high-profile projects.
brand experience associate
Lululemon Athletica
April 2024 - Present
Serve as a brand ambassador, educating over 200 guests daily on Lululemon's unique product features, encouraging favorability and highlighting differentiation among competitors. Collaborate closely with team members to deliver personalized consultations to meet individual guest needs, contributing to high satisfaction levels and repeat business. Leverage deep understanding of Lululemon’s brand identity to align guest interactions with company objectives, enhance brand loyalty, and drive sales.
volunteer experience
Shriners Children’s Hospital
Bulls For Kids: Dance Marathon at USF
Served as the Merchandise Director on the Executive Board of Bulls For Kids: Dance Marathon at USF. I raised over $1,500 individually, as well as over $10,000 through the sale of merchandise, some of which I had designed.
Student Volunteer
Make-A-Wish, Central & Northern Florida
Helped raise funds and awareness for the organization through volunteer work while a member of Chi Omega at Florida State University.
Writer/ Graphic Designer
Philia Panhellenic Publication
Designed graphics to be paired with articles featured in each issue as well as on social media, and wrote articles highlighting women from various chapters and their achievements within the Panhellenic community.
Panhellenic Relations Chair
Chi Omega Fraternity
Served as a liaison between my chapter and the other 16 on our campus. In this role, I promoted philanthropy events being hosted by other chapters and purchased tickets for members of my chapter to encourage attendance, as well as educating the women of my chapter on the philanthropic causes the other chapters were affiliated with in order to further connection between the entire Greek-life community.
relevant coursework
Public Sector Leadership
Fostered leadership principles and strategies to successfully manage public organizations and make strategic decisions in
high-pressure, public-facing industries.
Advertising Creativity
Developed and executed innovative advertising campaigns, focusing on concept creation, creative direction, and ensuring brand consistency across all messages and media channels. Emphasized the integration of compelling storytelling and visual elements to engage diverse audiences and strengthen brand identity.
Market Research & Consumer Insights
Evaluated consumer behavior through qualitative and quantitative methods, enabling optimization of marketing efforts to predetermined audience preferences.
Fundamentals of Marketing
Provided a foundation in marketing principles, including product positioning, promotion strategies, and brand management, essential for building successful marketing campaigns in dynamic, competitive industries.
Strategic Communication in Science and Technology
Explored techniques for simplifying complex scientific and technological concepts for broad audiences, ensuring clear, accessible communication in innovative industries.
Written Communication for Mass Audiences
Prepared clear, effective, and audience-tailored written content for various media channels. Prioritized the use of tone, structure, and clarity to effectively convey messages to large, diverse audiences; maximizing impactful communications to differentiate brands in highly competitive markets.
Katherine Wagner 